Short Company profile

 

Bulgaria is becoming another market entered by one of the largest Chinese automakers, BAIC Group. BAIC's importer for Bulgaria is Terona Auto OOD, which will develop the brand's activities and will actively work on building a dealer network and a sustainable market presence. BAIC, whose full name is Beijing Automotive Group Co. Ltd., has been building its presence over the decades, with its history beginning in 1958, when Beijing Automotive Works was founded - the manufacturer of the first passenger car in China. Over the years, the company has gone through a number of key stages, including the creation of the first Chinese off-road vehicle in 1966 and the first automotive joint venture in the country with American Motors Corporation in 1983. This experience in international partnerships was consolidated in 2002-2003 with the creation of joint ventures with Hyundai and Daimler-Chrysler, introducing global standards in design and production. The acquisition of Saab's intellectual property in 2009 further strengthened BAIC's technological capabilities. With a presence in over 90 countries and territories, BAIC is an established global player, listed in the Fortune Global 500 for 12 consecutive years and currently ranked 192nd. With 37.4 million vehicles sold worldwide, the company has developed a comprehensive automotive business covering everything from light and heavy-duty vehicles to parts manufacturing, logistics and mobility services.