Kraft Foods has named Ivaylo Naydenov executive director of its Bulgarian unit, local media reported on Monday. Naydenov steps in as of March 1, replacing Antoine Collette, who has been appointed chief executive of the Kraft Foods unit in Turkey, news portal Regal.bg reported, quoting company sources. Naydenov joined Kraft Foods Bulgaria in 2004 as a sales director. He became the company's marketing director in 2008.
Source: Dnevnik (12.02.2013)

"Mondelez Bulgaria"is the new name of "Kraft Foods Bulgaria" "Mondelez Bulgaria" is the new name of the leading manufacturer of chocolates, biscuits and coffee drinks "Kraft Foods Bulgaria". At a press conference today the CEO Mr. Ivaylo Naydenov launched a new corporate identity of the company, a manufacturer of some of the most popular brands of snacks and beverages in the world (Milka, Svoge, Suchard, Toblerone, Oreo, Moreni, BelVita, Tuc, Barni, Jacobs , New Brazil). The change of name of the company is part of the international restructuring "Kraft Foods" and the division of the business into two separate companies - "Mondelez International" engaged in the production and marketing of chocolates, biscuits, snacks and beverages worldwide, "Kraft Foods Group" is focused on the business of food products in North America. "Mondelez International" is the largest producer in the world of chocolates, cookies and snacks, and the second largest producer of coffee and chewing gums. The process of introducing a new identity and reorganization of the company started on 1 October 2012, the change takes place gradually in 165 countries with offices in "Mondelez International". The Bulgarian branch is part of the structure of "Mondelez"Central Europe, along with 17 other countries in the region. In Bulgaria the company has two manufacturing plants in Svoge and in Kostinbrod. Its activities will continue to be guided by Mr. Ivaylo Naydenov, who took over as CEO of "Kraft Foods Bulgaria" in March 2013.
Source: Capital (30.05.2013)